Lessons 12 & 13 Reflections

Lesson 12 B

For me, it was more difficult to find a logo for a company that puts together symbol, product and text. Coca-Cola seems to be the best fit for this option. There are many Coca-Cola logos and more often than not anyone could associate each logo back to the correct product because it is such a diverse and well known company. With this logo, the red color shows dominance, it proves importance. I think the symbol, shows unity, meaning the Coke is appreciated through-out the world, bringing everyone together; and the fact that it resembles a bottle top isn’t a bad thing either. Finally, the text was created just for Coca-Cola (something I learned on my tour of the Coca-Cola factory during spring break) I think that is important because it means when you see the font, you immediately associate it with Coca-Cola, and it shows dominance of the logo being white and centered. As for the product, the glass bottle, even though you don’t see too many of them floating around now, they are still the time-honored symbol of Coke. I think the glass bottle represents “from the beginning” for Coke.

Lesson 13 A

Integrating Adobe-The Dynamic Duo

1.      When using both photography and illustrations, it is good to use both programs, not just one, so that you get the best outcome.

2.      Determining the size of the art board or canvas is crucial. It is important for both to be the EXACT same size so nothing gets skewed in the process.

3.      It is easier to build from Illustrator so convert objects to smart objects once you’ve built them and then open them into Photoshop.

4.      Use bounding boxes to keep your objects aligned when placing between the programs. (The bounding boxes should be no fill, no stroke)

5.      Always work at 100%, from the beginning of your project.